Fair Trade

At Mifuko, fair trade means putting people and the planet first in all our decisions. We look at the sustainability of our business from the perspective of social, economic and environmental impacts.

Member of WFTO

Mifuko is a proud member of the WFTO, a respected network of social enterprises engaged in Fair Trade. Its members must demonstrate that they put people and the planet first, and that they adhere to Fair Trade principles.

Fair Trade Enterprises impact 1 million livelihoods, 74% of whom are women. These enterprises transform local communities, pioneer upcycling, empower women, champion refugee rights and practice organic farming.

WFTO's Guarantee System

WFTO's Guarantee System ensures that a company adheres to fair trade principles and meets the criteria of a social enterprise. The company puts the interests of producers first and has a clear social mission. All this must be reflected in the company's structures, business model, operations and supply chains. The WFTO Guarantee System therefore assesses the whole business - not just a specific product, ingredient or supply chain.

Strict assessment

Compliance with Fair Trade principles is assessed through extensive self-assessments, peer visits and external audits. Companies that meet the requirements are awarded the "Guaranteed Fair Trade" label to show that their products have been produced in accordance with Fair Trade principles.

Click on the images below to find out more about Fair Trade principles and how they are implemented at Mifuko, our corporate responsibility and our non-profit association Mifuko Trust.

10 principles

Read more about the ten fair trade principles that every WFTO member organisation must follow.

Sustainability

Learn more about what it means to be radically sustainable and have a
positive impact.

Mifuko Trust

Mifuko Trust was founded to tackle poverty and increase the well-being of our artisans.

Mifuko Blog

Latest articles

Small Actions, Big Changes

Small Actions, Big Changes

Mifuko Trust was established in 2012 to promote women's empowerment and sustainable development in rural Kenya. Collaboration with the fair trade company Mifuko Ltd forms the foundation of its acti...
Ruth’s Mifuko Story

Ruth’s Mifuko Story

Mifuko’s Production Manager Ruth Kalondu has been a key member of the Mifuko team from the start. Here she tells her story with Mifuko.
INTRODUCING MIFUKO TRUST AGROFORESTRY AMBASSADOR ANNA PUU

INTRODUCING MIFUKO TRUST AGROFORESTRY AMBASSADOR ANNA PUU

In 2022, Anna Puu met Mari Martikainen, one of the founders of Mifuko, and heard about Mifuko Trust's work for the first time and she decided to get involved in the organization.