The WFTO Guarantee System (GS) combines Fair Trade and social enterprise verification into one. It is built to verify that an enterprise is mission-led, focused on the interests of its producers, and this is in the structure, systems and practices of the enterprise. It was created by experts and pioneers from the Fair Trade movement so as to be credible, clear, and affordable. In contrast to commodity certifiers, the WFTO Guarantee System assesses the entirety of a business, not just a specific product, ingredient or supply chain. It includes an assessment of the enterprise’s structure and business model, its operations and its supply chains. (wfto.com).
To us, fair trade means that we have committed to putting people and the planet first in everything we do. To comply with the fair trade principles, we take a broad approach to sustainability in our business and address all aspects: social, economic and environmental impact. Compliance with WFTO's Fair Trade Standard is assessed by various means, including detailed self-assessment reports, peer visits, and monitoring audits. Demonstrating compliance earns Fair Trade Enterprises the designation "Guaranteed Fair Trade".
To further support the social mission of Mifuko in the rural region of eastern Kenya, we established Mifuko Trust, an independent non-profit organisation that supports social advancement in sub-Saharan Africa. Click the images to learn more about our sustainability, fair trade principles, and our non-profit organisation Mifuko Trust.
Learn more about the ten Fair Trade principles that each WFTO member organisation must follow.
Read more about what it means to be radically sustainable. You can also find a link to our latest sustainability report.