Evästekäytännöt (Cookie policy in Finnish)

Cookie-Richtlinie (Cookie policy in German)

Cookie is a small text file that the website stores on your terminal device.

Our websites utilize cookies and other similar technologies for implementing and developing the website, improving and analyzing user experience and targeting advertisement in our own and our partners’ websites.

The cookies allow us to collect information such as 1) from which website the visitor has arrived to our website, 2) which of our websites are browsed and when, 3) using which search terms does the visitor end up on our website and 4) what is the IP address of the device.

We use cookies to collect information about, among other things, online service browsing, purchases and product reviews of users who have registered as customers of our web store, as well as information provided by customers themselves, such as feedback and answers to various inquiries. We may combine the information we collect with other customer data and use the information to target benefits, services and content that may be of interest to our customers, as well as for analytical, statistical and development purposes.

We typically use information collected through cookies for the following purposes:

Necessary cookies and providing services

Cookies are essential for the proper functioning of our website and they enable a good user experience. Our web store does not function without the necessary cookies and therefore it is necessary to allow them.

Functional cookies

If you consent, these cookies allow us to store the choices you have previously made on our website, such as your username, language or the region in which you are located.

Analytical cookies that improve the website

If you give your consent, we can improve the functioning of our website by using analytical cookies. With these cookies we receive information about, for example, which parts of our website are the most popular, which sites do users move on to or from which site do they come from to our website as well as for how long do they stay on our website. Using this information, we can better understand the effectiveness of marketing. Our website uses Google Analytics and Shopify analytical cookies to analyze our consumer customers. Our website uses only Shopify's analytical cookies to analyze our business customers.

Cookies to target advertising

If you give your consent, we may make the content as personalized as possible with cookies used to target advertising. Using these cookies, we may, for example, show user-targeted content based on prior online behavior. Mifuko uses advertising cookies controlled by third parties to promote its products on both its own and other parties' websites.

Social media cookies

We use a Facebook pixel to collect information about your movement between our website and Facebook. This will allow us to target you with marketing our products that we believe may be of interest to you based on your past roaming visits. We may also use social media plugins that enable our service to work with Facebook, Instagram and Pinterest. If you use the above-mentioned functionalities or if you have given your consent to the use of cookies, these service providers may collect information about the use of our website.

The plugins on Mifuko’s websites maintained by third parties are loaded from their own servers, in which case the third party may place their own cookies. Privacy and cookie policies of third parties are applied to these services and applications offered by third parties on Mifuko’s websites. We advise you to review these privacy and cookie policies. Mifuko is not responsible for the privacy/cookie practices of third parties.

How can you affect the use of cookies?

When you visit our website, we ask for your consent for the use of cookies, other than necessary ones, for the operation of the website. Users can customize their cookie consent according to their preferences. By default, only the necessary cookies are in use.

You can also delete the cookies that have already been collected from your device. However, deleting cookies that have already been collected will not stop us from collecting cookies in the future. If you do not want cookies on your device, you can also use the incognito mode.

In some cases, preventing the use of cookies may result in the browsing of our websites being slowed down or the access to some pages being denied altogether. Some of the cookies used on our sites are managed by third parties and you can alternatively use third parties' own tools to prevent the use of these cookies.

The retention period of the cookies varies by the type of the cookie. Session cookies expire when the user closes the browser. Permanent cookies remain on the device for 1 year or until the user deletes them. 

We use cookies in our web store so that we may, for example, store information about the products you add to your shopping cart. When a customer returns to our web store, they do not need to re-collect the products in the cart. We retain information about the products collected in the shopping cart for as long as we can assume that they are relevant to the customer.

Customer can at any time change cookie settings by clicking link "Cookie policy" on the bottom of the page.

For more information on the processing of personal data and your rights as a data subjects, please see our privacy notice.