International Women's Day is celebrated on 8 March around the globe and it's roots go as far back as in 1911. The official theme for this year is "Choose to challenge" (International Women's Day). We can all celebrate women's achievements, raise awareness against bias, and take action for equality. For us, empowering women and increasing gender equality is at the core of our business every day. One of our team leaders in Kenya, Ruth Kalondu, described our ideology well. She said: "Mifuko's mission is to bring joy to our customers while improving the welfare of women in the rural areas of Kenya. We are guided by our core values in everything we do. We are unique, joyful and socially responsible. Just as every one of our artisans is unique so are the products he or she makes."

Although Kenya brought in a new constitution in 2010 to enhance the fulfillment of basic rights of vulnerable groups, the situation has not improved for women and children. However, different organizations are working to strengthen women’s ability to participate effectively in governance structures at both the national and local levels Meanwhile, companies like Mifuko help from the bottom up by empowering women. "Women are known to be hardworking and very committed to what they do and that's the strength women bring to the organizations they are in. I would like every woman to know that they can achieve anything they put their mind to and it is OK to stand up for your rights in the society and work place", Ruth says.